Meet the team

Why do you love working for ActionCOACH?

I don’t think any of us work “for” anyone but ourselves. I count myself lucky to be able to do what I do every single day: not just helping business owners realise their dreams, but helping people really get what they want to in life. I’m grateful to have this platform at ActionCOACH to be able to do that!

Tell us something about yourself…

I was pretty overweight as a child, and was fortunate to realise early on in my life I had the ability to change my own outcome if I adopted the right mindset. I went on to play for many sports teams and most recently competed in a men’s physique competition placing as a finalist (but aren’t chartered accountants meant to be geeky?!)

Top 3 tips to start your day?

Don’t grab your phone first thing!

Exercise

Visualise what a successful day looks like

Favourite holiday destination

Give me a place I can live in a vest and swim shorts and I’m happy! But has to be the Philippines…. amazing scenery, amazing people, amazing weather. Can’t wait to go back!

Brad Sugars is the Founder, Chairman and President of ActionCOACH, the world’s number one business coaching firm with more than 1,000 offices in 50 countries. Not only did he guide the company to new levels of growth over the past several years, he also set direction in terms of vision and strategy for ActionCOACH worldwide. He is also responsible for the company’s culture – enrolling and inspiring the entire ActionCOACH team to live and abide by our 14 Points of Culture, guidelines that help set ActionCOACH apart as a company and that truly make it the world’s leading business coaching firm.

Why do you love working for ActionCOACH?
Well in short ActionCOACH is all about abundance and helping others succeed, has a massive vision, and is at the forefront of business and personal growth…who wouldn’t love working here!

What are your favourite pastimes?
Playing games and having fun with my children. Nothing better than a summer day in the back garden playing all day long. BBQ, fun, smiles, laughter and many games!
Plus…fine single malt, taking my beautiful wife out for nice meals, family holidays and watching action movies!

What are your top three 14 points of culture?
Commitment, Excellence and Abundance

What’s your favourite quote?
‘Get busy living or get busy dying’

What is your greatest strength?

What is your greatest strength? – I’d say my greatest strength is putting all of my clients first and caring enough about them to tell them the truth! As long as I do the right things the universe will pay me back in return. 3 things you can ALWAYS expect from me: Positivity, Honesty and Enthusiasm

What is your favourite quote? 

“All the money in the world never bought a second of time” – Tony Stark

What is your favourite place that you have ever been on vacation? 

Orlando Florida, without a doubt!

Why do you love working for ActionCOACH?
For me it’s all about making a difference, before developing the UK franchise with Ian, I was a coach myself and I love seeing the benefit that coaching can bring to businesses and owners and their families.

Tell us something interesting about yourself:
It was an honour to be invited on the Millionaire Panel at the UK launch of the movie ‘Think + Grow Rich’ by Napoleon Hill.

What are your favourite pastimes?
I love travelling with my family and friends and I am an avid Amazon shopper.

Favourite holiday destination?
St Lucia or New York

What are your top three 14 points of culture?
Fun, Team Work and Systems